COOKIE POLICY BLADE
Heineken International B.V. located at Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands and its affiliates (‘HEINEKEN’ or ‘we’ or ‘us’) uses cookies to give you a better online experience. In order to make full use of our mobile application dedicated to the connected Blade Device (the ‘App’), your computer, tablet or mobile phone will need to accept cookies. We feel that it is important that you know what cookies our App uses and for what purposes. This will help to protect your privacy, while at the same time providing you with the best online experience.
WHAT IS A COOKIE?
Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’
This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we collect and how we may use your personal information
COOKIES USED ON THE APP
By clicking ‘ACCEPT’ or ‘YES” on the cookie banner, you give your consent to HEINEKEN to place and/or read cookies. HEINEKEN uses different types of cookies: 1) functional cookies and 2) analytical cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The App uses cookies for the following purposes:
• functional Cookies
Functional cookies are essential and help you navigate the App. They enhance the user friendliness of the App for visitors. These cookies also help to support website security and basic functionality.
• ANALYTICAL COOKIES
Analytical cookies help us to understand the behaviour of our visitors and the usage of the App in an aggregated manner This means we can find out what works and what doesn’t, it allows us to continuously improve the App, and measure how effective our advertising and communication is.
CONTROL YOUR COOKIE SETTINGS
HEINEKEN International B.V. and its affiliates offers you the possibility to consent to our use of non-functional cookies using the options in the cookie banner. You can change your preferences at any time by clicking on the hyperlink that is available on our App – which also enables you to withdraw the consent you have previously given to us
Please be aware that HEINEKEN currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the ‘Set Preferences’ hyperlink on our App, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our App. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our App will not work, because your browser may prevent us from setting functionally required cookies.
COOKIE OVERVIEW
Below is a full list of the cookies used on the App:
Functional Cookies
| NAME | PERSISTENCY | DESCRIPTION | SOURCE |
|---|---|---|---|
| cookieAgegate | Year | Saves the age gate input user birth year and checks if a website visitor is old enough to access the website. | Blade.app |
| cookieGate | Year | Saves cookie preferences | Blade.app |
| historyPeriodPreference | Year | Saves the user preferred period in history view | Blade.app |
| historyVolumePreference | Year | Saves the user preferred volume in history view | Blade.app |
| settingsGlassVolume | Year | Saves the users glass size | Blade.app |
| ARRAffinity | Session | Saves the Azure server that the website communicates with | Blade.app |
| ARRAffinitySameSite | Session | Saves the Azure server that the website communicates with | Blade.app |
| PHPSESSID | Session | Saves the Blade ID the website is showing | Blade.app |
| _csrf | Session | Security to prevent form submissions to be stolen | Blade.app |
| _GRECAPTCHA | Session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. | Google.com |
| HEINEKEN_ENSIGHTEN_PRIVACY_BANNER_VIEWED | 1 Year | Stores is the cookie banner is viewed | Blade.app |
| HEINEKEN_ENSIGHTEN_PRIVACY_MODAL_VIEWED | 1 Year | Stores is the cookie modal is viewed | Blade.app |
| HEINEKEN_ENSIGHTEN_PRIVACY_version | Session | Stores the cookie consent version | Blade.app |
| HEINEKEN_ENSIGHTEN_PRIVACY_Analytics | 1 Year | Stores the decision of the consumer on cookie analytics usage | Blade.app |
| HEINEKEN_ENSIGHTEN_PRIVACY_Banner_LOADED | 1 Year | Stores the status of the cookie banner and if it had been loaded | Blade.app |
| HEINEKEN_ENSIGHTEN_PRIVACY_BANNER_VIEWED | 1 Year | Stores the status of the cookie banner and if it had been viewed | Blade.app |
| CookieAnalytics | 1 Year | Tracking cookie | Ensighten |
| Visted | 1 Year | Determines if the user has visited the webapp before | Blade.app |
Analytical Cookies
| NAME | PERSISTENCY | DESCRIPTION | SOURCE |
|---|---|---|---|
| CookieAnalytics | Year | Tracking cookie | Ensighten |
| _ga | 2 Years | Analytical cookie that measures visits anonymously |
CONCLUDING REMARKS
We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our App page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.
If you have any further questions and/or comments, please contact us via bladeplus@heineken.com with a data privacy request.
The most recent version of this cookie policy is dated: April 2023